We are excited to share insights from our latest Whisky Market Report, providing a comprehensive overview of the latest market trends, export statistics, and investment performance of Whisky.
Surge in Scotch Whisky Exports
In 2023, Scotch whisky exports reached an impressive £5.6 billion, demonstrating the global demand for this cherished spirit. A remarkable 44 bottles of Scotch whisky were exported every second, showcasing the dynamic nature of the market.
Top Export Destinations
The leading destinations for Scotch whisky by volume in 2023 were:
- France: 174 million bottles
- India: 167 million bottles
- United States: 127 million bottles
- Japan: 60 million bottles
- Germany: 59 million bottles
France remains the largest importer, closely followed by India, reflecting strong consumption patterns in these countries.
The widespread distribution of Scotch whisky to diverse international markets underscores its universal appeal. Collectors can take confidence in the global recognition and appreciation of Scotch whisky, which can enhance the value and prestige of their collections.
Regional Value of Scotch Whisky Exports
The value of Scotch whisky exports varied significantly across different regions.
Here’s a breakdown of the 2023 export values by region:
- North America: £1.8 billion
- Asia Pacific: £1.6 billion
- European Union (EU): £1.2 billion
- Middle East & Africa: £408 million
- Western Europe (ex-EU): £267 million
- Eastern Europe: £162 million
These figures highlight the dominance of North America and Asia Pacific in terms of export value, with substantial contributions from the EU and other regions. The significant export values in North America and Asia Pacific indicate regions where whisky demand is especially strong. Collectors might consider focusing on whiskies that are highly sought after in these markets, potentially leading to greater appreciation in value over time.
Growth Trends Compared to 2019
Comparing 2023 to 2019, the whisky market showed robust growth across most regions:
- North America: +10%
- Asia Pacific: +31%
- EU: +26%
- Middle East & Africa: +165%
However, some regions experienced a decline, such as Eastern Europe with a -9% change.
The substantial growth in regions like the Middle East & Africa and Asia Pacific since 2019 illustrates the expanding horizons of the whisky market. Collectors should be aware of these emerging markets as they may influence future trends and the value of collectible whiskies.
Investment Performance of Rare Whisky
Rare whisky continues to be a stellar investment. Over the past decade, it has outperformed several traditional investment assets:
- Rare Whisky: +280%
- Watches: +175.74%
- Wine: +138%
- Art: +146%
- Gold: +82.38%
The exceptional performance of rare whisky compared to other assets reinforces its position as a valuable investment. Collectors can be confident that rare whiskies not only offer a rich sensory experience but also hold significant financial potential.
Export Categories
In terms of export categories, bottled blends dominated the market, accounting for 55% of the total value:
- Bottled Blend: £3.1 billion
- Single Malt: £2.02 billion
- Bulk Blend: £173 million
- Bottled Blended Malt: £138 million
- Bulk Blended Malt: £117 million
The dominance of bottled blends and single malts in the export market indicates strong preferences among consumers. Collectors might focus on acquiring highquality blends and single malts, which are likely to remain highly valued and sought after in the market.
*Past performance is not indicative of future results.
*The value of your investment can go down as well as up
